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Best RingCentral alternatives for small businesses that mostly need calls and SMS

Ross Woodhurst
Ross Woodhurst

4 min readPublished Updated

Why people look past RingCentral

RingCentral isn't a bad product — it's a big one. RingEX bundles calls, video meetings, team chat and analytics into one platform, and it's priced like it: $25 per user per month for the Core plan, $30 for Advanced, $40 for Ultra, all paid annually. Pay monthly and those jump to $35–$50.

For a business that mostly rings and texts customers, two things grate. First, you're paying for a meetings-and-chat suite you may never open. Second — and this is the one that surprises people — texting is capped: 25 texts per user per month on Core, 100 on Advanced, 200 on Ultra. If SMS is how your customers confirm appointments or ask questions, the cheapest RingCentral plan gives each person less than one text a day.

The alternatives below were checked on the date at the bottom of this page, against each provider's own pricing page. All prices are USD.

The alternatives compared

ProviderPrice (per user/month, annual billing)CallsTextsWatch out for
Quo (formerly OpenPhone)$15 Starter / $23 Business / $35 ScaleUnlimited US & CanadaUnlimited US & Canada (fair use)App-first — works with your cell and computer, not desk phones; carrier text registration adds $19.50 one-time + $1.50–$3/mo
Zoom Phone$10.50 metered / $16 unlimitedMetered or unlimited US & CanadaSupported, registration neededMetered plan bills per minute on outbound; unlimited tier comes bundled with Zoom Workplace Basic
Ooma Office$19.95 Essentials / $24.95 Pro / $29.95 Pro PlusUnlimitedNone on Essentials; 250/mo on Pro; 1,000/mo on Pro PlusTexting caps; the cheapest tier can't text at all. No contract, though — the only one here without a yearly commitment
RingCentral RingEX (staying put)$25 / $30 / $40Unlimited domestic25 / 100 / 200 per user/monthMonthly billing costs up to a third more; you're paying for video and chat whether you use them or not

Which one actually fits

Most calls-and-SMS businesses: Quo. It's built around exactly this job — every user gets a number, unlimited US/Canada calling and texting, shared numbers so a team can work one inbox, and voicemail transcripts on the $15 plan. The tradeoff is honest: it lives on your phone and computer. If your front desk wants a physical handset on the counter, Quo isn't trying to be that.

Desk phones and no commitment: Ooma Office. It's the classic small-office setup — desk-phone friendly, month-to-month with no contract. But check the texting caps against your real usage: zero texts on the $19.95 tier, 250 a month on the $24.95 tier. A busy counter burns through 250 confirmations quickly.

Lowest bill, light usage: Zoom Phone metered. At $10.50 you get a real business line and pay per minute for outbound calls. If your team mostly receives calls, it's hard to beat. Heavy callers should price the $16 unlimited tier — at which point compare it against Quo's $15 with texting included.

Reasons to stay with RingCentral: you actually use the meetings, chat and analytics, or you need the deeper call-center features on its upper tiers. If that's you, you're not the persona this page is for — and paying annually instead of monthly is the quickest way to cut the bill without moving.

What switching involves

Less than you'd think, but order matters:

  1. Trial the new service before you port. Quo runs a 7-day free trial; test call quality on your own internet and phones first.
  2. Port your number last. The receiving provider does the work — Quo ports numbers in for free — and your old service keeps running until the transfer completes, so there's no gap.
  3. Re-register your texting. Business SMS in the US runs through The Campaign Registry whoever you use. Budget for it at the new provider (at Quo: $19.50 one-time plus $1.50–$3 a month) and expect a short review before full deliverability kicks in.
  4. Don't double-pay longer than needed. If you're inside a RingCentral annual term, note the renewal date and line up the switch ahead of it.

Frequently asked questions

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Ross Woodhurst

Written by

Ross Woodhurst

Enterprise UC consultant — 15 years designing and migrating business phone systems for the NHS, emergency services and FTSE companies.

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