RingCentral competitors compared: who actually wins for which business
3 min read•Published •Updated
There's no single winner — and that's the honest answer
Search "RingCentral competitors" and every result hands you a ranked list with a clear number one. Ignore them: the number one is usually whoever paid, and there isn't a single best competitor anyway. The right answer depends on what your business actually does.
RingCentral is a broad platform — phone, video, team messaging, contact center and events under one roof — and it's priced for that breadth, from $25 per user per month on the Core plan (paid annually; $35 month to month). Most businesses comparing it against rivals find they only need a slice of that. So the useful question isn't "what's the best competitor", it's "which one fits my situation". Here's the field, with real prices, sorted by who wins.
All prices below were checked against each provider's own pricing page on the date at the foot of this page. They're USD, per user per month.
The field at a glance
| Provider | Entry price | Texts (entry → top) | Shape |
|---|---|---|---|
| RingCentral RingEX | $25 / $30 / $40 | 25 → 200 per user/mo | Broad platform: phone + video + contact center |
| Nextiva | $15 / $25 / $75 | 100 → unlimited | Closest like-for-like; phone through to call center |
| Quo (formerly OpenPhone) | $15 / $23 / $35 | Unlimited US & Canada | Lean, app-first phone and texting |
| Dialpad | from $15 | Included | Phone with AI call notes built in at entry |
| Ooma Office | $19.95 / $24.95 / $29.95 | none → 1,000/mo | Desk-phone friendly, no contract |
| Zoom Phone | $10.50 / $16 | Supported (registration) | Cheapest calling, ties into Zoom meetings |
Who wins for which business
Solo or micro business that just needs calls and texts — Quo. $15 a user, unlimited US and Canada calling and texting, set up from your phone and laptop. RingCentral's platform is wasted here. (If this is you, the calls-and-SMS comparison goes deeper.)
Lowest possible bill — Zoom Phone. $10.50 metered if your team mostly takes calls, $16 for unlimited. If you already run Zoom meetings, the phone side clips straight in.
Desk phones and no annual contract — Ooma Office. From $19.95, month to month. The trade is texting: none on the entry tier, 250 a month on the next.
Texting-heavy work — Quo or Nextiva. Quo is unlimited from $15; Nextiva's Engage gives 500 a month at $25. RingCentral's 25-to-200 cap is the weak spot to design around.
A team growing toward an inbound call center — Nextiva. It's the closest in shape to RingCentral: phone and messaging from $15 Core, an inbound call center on $25 Engage, and a full customer-experience platform on $75 Scale. If you like RingCentral's all-in-one idea but want a lower starting price, this is the most direct swap.
A sales team living in a CRM — Quo or Dialpad. Quo puts HubSpot and Salesforce on its $23 Business plan; Dialpad bundles AI call notes and summaries into its $15 entry plan, which is uncommon at that price.
When RingCentral still wins: you genuinely want one mature vendor across phone, video, contact center and events, and you'll use the depth — not just buy it. If that's you, the simplest saving is to pay annually rather than monthly, which drops RingEX from $35 to $25 a user before you change anything else.
How to choose without a spreadsheet
- Name the one job that matters most — texting volume, desk phones, call center, lowest bill. The winner above usually falls straight out of it.
- Price your real seat count, on annual billing, with the texting you actually send — not the headline number. The cost calculator does this from the same verified prices.
- Trial before you port. Test call quality on your own internet, then move your number last so the old line covers you until the switch lands.
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Written by
Ross Woodhurst
Enterprise UC consultant — 15 years designing and migrating business phone systems for the NHS, emergency services and FTSE companies.